We were tired of witnessing planned obsolescence.
The Auto Industry has problems. Indecision and infighting are rampant. New product lines are risky bets while recalls and depreciation are at all time highs. There has to be a better way. A brief was drafted: Design the world’s most adaptable vehicle. What would that look like?
RAD Principles:
Regenerative. Future proof every aspect with the ability to improve over time.
Adaptable. Enable operations and business models to shift dynamically and remain relevant.
Design. All Product & Engineering decisions are driven by enhancing residual value and long-term quality.