We were tired of witnessing planned obsolescence.

The Auto Industry has problems. Indecision and infighting are rampant. New product lines are risky bets while recalls and depreciation are at all time highs. There has to be a better way. So we drafted a brief: Design the world’s most adaptable and upfittable vehicle. What would that look like? Once we began implementing, the benefits became abundant and clear.

RAD Principles:

Regenerative. Future proof every aspect with the ability to improve over time.

Adaptable. Enable operations and business models to shift dynamically and remain relevant.

Design. All Product & Engineering decisions are driven by enhancing residual value and long-term quality.

Christian Delise

Christian Delise has been inspired by specialty vehicle design his entire life. Trained in Industrial Design, his career has granted him rare access to advanced production studios at some of the world’s largest automotive OEMs.

Since 2011, Christian has held a range of roles across design studios from Japan to Germany, Detroit, and Silicon Valley. His mission has always been twofold: to master the technical craft of vehicle development and to elevate the human experience through intuitive, emotionally resonant design.

Along this journey, the concept for this company formed, with the primary goal of helping advance the very industry he loves.

Learn more about Christian’s philosophy for the future of automotive transportation.